Building brands,

on purpose!

Showcase

All projects are a result of a combined team effort. My role has been in the capacity of Consultative Sales, Client Acquisition, Strategic Brand Consulting, Brand Positioning and communication, Creative Direction, Copywriting, Brand Marketing and Liaisoning.

Challenge

Iniksa Consulting is an IT consulting brand that intends to provide data management through sustainable excellence and achievement-oriented methods to assist businesses with data-driven decision-making.

The founder of Iniksa had a clear intent to create a strong brand position and identity for the target audience across global markets.

Solution

Our comprehensive branding approach helped the start-up to achieve a new name, tagline, brand clarity and positioning along with all touchpoints to gain a competitive advantage in the global competition.

Brand Naming

This name is a combination type

IN + IKSA = INIKSA

The IN stands for 'information' and IKSA stands for sight in ​Sanskrit. Together they make 'INSIGHT'.

A meaningful Indian-origin brand that focuses on ​capturing the minutest information to provide vital ​insights to the business.

Data in sight can give an insight.

Brand Articulation

Brand Touchpoints

Brand Website

www.iniksa.com

Project Outcomes

Category: (B2B)

• The business set the right tone for GTM strategies with a unique visual tone and voice
  
• The right brand marketing mix propelled their B2B strategy to target 6cr revenue with 4 prospects in the pipeline within 3 months of launch.
  
• Attracted the right talent for expert roles and associations.
  

Services Package

Brand Naming & Tagline

Brand Articulation

Brand Identity Design

Brand touchpoints

Website Design direction

Space design direction

Industry

Retail Jewellery

Year

2022

Challenge

Dezi came into existence as an inspiration and inclination to engineer functional designs in the jewellery sector.

The founder wanted to bring a young and fresh jewellery brand appealing to its target audience keeping in mind the art of practicality as well as the unique appearance one can create by wearing the exact jewellery their heart desires.

Solution

Our comprehensive branding approach helped the start-up to achieve a new name, tagline, brand clarity and positioning along with all touchpoints to create an investable brand with a unique value proposition.

Brand Naming

Dezi

This brand name means 'the desired one'. ​Something that is desired by many which ​directly connects to the jewellery's uniqueness

Functionality Freedom & Fulfilling Experience

Brand Articulation

Brand Touchpoints

Brand Website & Space Direction

Project Outcomes

Category: B2C

• Sustainable packaging and cost optimization by 9%
  
• 10x increased reach in the corporate sales and bulk sales segment
  
• Shop-in-shop concept created to build channel partners.
  

Service Package

Brand Tagline

Brand Articulation

Brand Identity Design

Brand touchpoints

Website Design direction

Corporate presentation

Industry

Fin-Tech

Project Duration

2021

Challenge

When the client met us this was just a web-based indicator tool to help stock traders trade better and enjoy the maximum ride during any trade that they chose.

The founder aimed to create the most reliable (no-lag) and result-oriented indicator for consistent growth, increased profits and mitigated risk for the trader or investor.

Solution

We helped build the brand on the foundational belief of the founder to provide a simple yet systematic approach to trading in various financial markets to all kinds of traders or investors.

Brand Articulation

Brand Identity & Touchpoints

Brand Presentation

Challenge

The client came with aspirations to start a unique cafe that was part of a sports turf facility. Breaking the norm of going ahead with a sports cafe (which would have been an obvious option)

The founder aimed to create a fusion food cafe that would be in young crowds to create social belongingness, community building and lip-smacking food to suit their palate.

Solution

We strategically built a universally appealing, location-independent and franchisable brand.

Brand Touchpoints

Space Design Direction

Project Outcomes

Category: B2C

• Increased footfall at the sports turf by 20% in the last 3 months.
  
• An innovative concept of motor stunt school was initiated in pursuit of building a sports arena
  
• Created an investable and franchisable brand
  

Services Package

Brand re-purpose

Brand Articulation

Rebrand Identity

Corporate Touchpoints

Industry

Architect | Real Estate

Project Duration

2020

Challenge

The client reached out to us to re-position and bring out the long-standing legacy of the work and architectural school of thought that had been delivered across generations.

The brand needed to be positioned in a particular niche(institutional architecture) and with a design language of being a modern brand with traditional architectural methods that believed in sustainable practices.

Solution

Our deep discovery process not only helped the founder re purpose the brand but also gave way to a unique brand identity and narrative to appeal to its target customers.

Brand Articulation

Brand Touchpoints

Challenge

Urbanfit aims to solve every problem in the relatives of the health fragment, nourishment, and personal fitness industry by being a holistic service provider.

The founders came in with a need to overhaul the brand's positioning to become investment-ready and build progressive markets.

Solution

Our rebranding approach helped this start-up to build a brand architecture with revamped identity and create an impact in front of its stakeholders.

Brand Articulation

Social Media Strategy

Sub Brand Strategy

Space Branding

Project Outcomes

Category: B2C

• Raised 4cr investment post rebranding and positioning
  
• 3 Sub-brands were created in the complimenting segment of fitness (new revenue model)
  
• New ‘Store-In-Gym’ tie-ups made with local gyms and brands like Multifit (Pune). Currently, 4 signed up for the launch
  
• 5 new store franchise inquiries within 20 days of the campaign launch
  
• Product brand in the planning stage to bring innovation in the fitness and health supplement industry.
  

Services Package

Re-Branding & Tagline

Brand Articulation

Logo & Touchpoints

Marketing Collateral

Corporate presentation

Website

Challenge

Nexton Foods aims to build its global brand perception to make a significant contribution to the food economy by providing high quality and safe agro-produce to consumers along with creating an efficient system and robust supply chain model for all stakeholders.

The client came in with an expectation to help expand its wings in global markets and re-align brand purpose.

Solution

Our DNA-to-Design process helped the leadership team to align with the new vision and enabled effective brand communication and its authentic value proposition to their target audience.

Brand Touchpoints

Corporate Profile

Challenge

Tinera Stays is your perfect destination when it comes to booking a private villa in Goa. Whether you are an individual, a couple, a family or a getaway gang, Tinera Stays is always ready to create those unforgettable memories with your stay.

The founder aspired to create a unique and premium brand that can be Instagram popular and bring the essence of the experience for its patrons.

Solution

We exactly gave what the client wanted. A brand with a high recall value along with an experience that connects with its target audience instantly.

Your relaxed and premium stay experience

Brand Touchpoints

Social Media Strategy

Industry

Car, Live & Home Audio

Project Durations

2015 - present

Challenge

BaassFx is regarded as one of the leading designers and manufacturers of sound application and installation products.

The client came to us with a simple yet complex problem of overhauling the brand position in the market and changing the perceived image of the brand for business growth.

Solution

Over the years, we have helped them redefine their brand and supported them in all their aspirations related to brand growth, product development, marketing innovation, and sub-brand creation.

Brand Identity & Touchpoints

Corporate Presentation

Brand Website

Challenge

Vyaktam aspires to purpose and launch itself as one of the industry's well-respected and looked-up brands in the field of speech and language therapeutic solutions.

The client came to us to give birth to a credible and trustworthy space for patrons to shred the taboo around speech and language therapy along with creating a caring and friendly environment.

Solution

Our deep dive into the founder's aspirations led us to craft a brand that will not just stand for all the solutions that the brand has to offer but also someone that the patrons look up to as a supportive community of experts.

Brand Naming & Tagline

Brand Identity

Brand Touchpoints

Branding for a Life Coach and Success Catalyst

Challenge

Prantik Panigrahi is a Life Metamorphosis Coach who helps individuals answer complicated questions and solve doubts about themselves, their personalities and workplace dynamics through simple breakthroughs.

Prantik connected with us to create a brand personality that could holistically showcase his work and create a fulfilling experience for this target audience.

Solution

A lot of deliberation led to knowing how the brand aspires to communicate with its audience and we were able to design a unique yet appealing brand identity for the life coach who is quite popular for his interventions.

Brand Identity & Touchpoints

Brand Identity for Happiness Coach

Service Package

Brand Articulation

Brand Identity

Brand touchpoints

Profile & Tagline

Industry

Happiness Coach

Year

2021

Challenge

Sunil Kumar (SK) is a Workplace Happiness Specialist who ​helps unleash the individual potential to achieve improved ​productivity and performance at the workplace.

Sunil wished to create a solid brand identity to communicate ​the Workplace Happiness Quotient by nurturing eudemonic ​elements of happiness.

Solution

A simple approach led us towards making the brand look, feel ​and behave in a manner which is filled with simplicity and ​practical joyous ways yet become a serious expert while ​communicating to the corporate.

Brand Articulation

Brand Identity

Want to build a meaningful workplace

Make time to find your happiness key

Brand Identity

Brand Touchpoints

Company Profile

Service Package

Brand Repurpose

Brand Naming & Tagline

Brand Articulation

Brand Identity

Corporate profile

Promotional Collateral

Industry

Event Management

Year

2020

Challenge

When the founder of The Better Works reached out to us, the company was identified as Event Squad. The Pandemic forced many businesses to pivot and his business was one of them.

The client came to us to position as a brand with diverse offerings during the pandemic to pivot and utilize the strengths of the leadership.

Solution

While we helped rename the brand, we also articulated tit and built an identity based on his future aspirations. The idea was to create a pandemic-proof brand for ease of adaptation to cater to market requirements.

Brand Presentation

Brand Touchpoints

Other Notables